Why.

Founded in Penistone, Yorkshire, to make something honest, useful, and — sure — sometimes a bit weird. But mostly a quiet commitment to doing one thing well.

There’s a fondness here for the new, the everyday, and the occasional sideways idea. Utility matters. So does form, function, and showing up with purpose. The operating system is simple: clarity, curiosity, support, and a bit of fun.

The short version? We’re just really trying not to shit on the planet. Not in a big, world-saving kind of way — just in a daily, do-what-you-can kind of way. Wind and solar power. Everything packed by hand. Push what’s useful. Leave what isn’t.

It’s reason enough to keep showing up. A way to stay creative. To do one thing well, even when everything else feels like a mess. No excess. No marketing wank.

That’s the long and short of it.